Dymocks takes ‘new marketing approach’ with ad agency Razor
15 November 2012 Books+Publishing @booksandpublishing
Dymocks will undertake ‘a new marketing approach to make books the preferred gift choice at Christmas’, according to the managing director of its new advertising agency Razor. Razor managing director Jonathan Hopkins said his company, which has also worked with Hachette, was ‘thrilled to add such an iconic Australian brand...
Tags: dymocks
Category: Local news