{"id":1805,"date":"2018-10-30T11:45:41","date_gmt":"2018-10-30T00:45:41","guid":{"rendered":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/?p=1805"},"modified":"2018-10-30T11:45:41","modified_gmt":"2018-10-30T00:45:41","slug":"10-steps-to-selling-your-book-to-independent-bookstores","status":"publish","type":"post","link":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/articles\/2018\/10\/30\/1805\/10-steps-to-selling-your-book-to-independent-bookstores\/","title":{"rendered":"9 steps to selling your book to independent bookstores"},"content":{"rendered":"

As much as writing books is a passion and business for authors, selling books is a passion and the\u00a0only<\/em>\u00a0business for independent booksellers. And while independent bookstores are known for being wonderful community gathering places with staff that genuinely care about the book industry, that doesn\u2019t mean they can do it all for the love. They still need to sell books. Everyone has to make a living in this business, and this is what the independent booksellers need, for you and your book, in order to succeed in selling it.<\/p>\n

You<\/h2>\n

1. Be a good customer<\/strong><\/p>\n

Don\u2019t just know a store exists via Google searches\u2014actually know<\/em> them.\u00a0Cultivate relationships with indie booksellers by purchasing books from their stores and encouraging your friends, family, and fans to do so as well. It makes sense to support your local independent bookstore before you ask them to support you. It\u2019s one way to be a good literary citizen\u2014and it is good business, too.<\/p>\n

Independent bookstores have become more than just a place to buy a book; they are constantly evolving. Indie bookstores are community hotspots\u2014supporting the local community, creating publishing programs, publishing and selling their own unique content, and hosting\u00a0author events. When\u00a0pitching your book to an indie bookseller<\/a>, consider the unique ways your book ties into supporting the bookstore and the community. Your support of them will make them more likely to support you.<\/p>\n

Before you approach a bookstore owner, research his or her background. Get a feel for the shop\u2019s customers and the types of books the store typically promotes and sells. Take a look at the store\u2019s\u00a0social media\u00a0accounts and see what kinds of author events they typically host. When you meet with the owner, use this information in your pitch. If they have a certain type of customer that will be interested in your book, mention it.<\/p>\n

2. Booksellers do not want to hear about your success at Amazon.com!<\/strong><\/p>\n

It\u2019s great to have success on\u00a0Amazon, whether as a traditionally published author or self-published author, but consider the fact that indie bookstores have to compete with them before you brag about how well your book is selling there; it won\u2019t help you get your book in your local independent bookstore. In fact, Amazon is their biggest competitor, which is one way IngramSpark\u2019s self-publishing platform is uniquely positioned to help indie authors achieve more success in this particular retail market. Independent booksellers reject stocking books published via\u00a0CreateSpace or Amazon KDP<\/a>, because their sales of those titles ultimately profits their biggest competitor: Amazon.<\/p>\n

3. Know a store\u2019s demographic<\/strong><\/p>\n

A bookstore owner wants to make sure your book aligns with their customers. Niche bookstores may only carry a certain genre. Know your genre and your\u00a0target reader. Be able to accurately and concisely explain what your book is about. That way, you and the bookstore will have a better idea if it fits with their readership.<\/p>\n

Spend enough time at the store you\u2019re targeting to understand who their customers are. Their readers won\u2019t be your readers if your readers don\u2019t shop at that kind of bookstore. Familiarise yourself with their inventory and see if your book fits in. If an indie bookseller does not foresee his\/her customers buying your book from their store, he\/she is not going to buy it from you.<\/p>\n

Your book<\/h2>\n

4. Discounted and returnable<\/strong><\/p>\n

If you want your book to flow easily into independent bookstores, then consider the 55%\u00a0wholesale\u00a0discount<\/a>\u00a0and make it\u00a0returnable<\/a>. The book industry is a returnable industry, which means bookstores will expect to be able to return books they don\u2019t sell and get a credit for their return.<\/p>\n

Keep in mind that a bookstore is not likely to buy numerous copies from you outright. They want to be sure your book will sell before they take on more than one or two copies. If you’re self-published,\u00a0print-on-demand<\/a>\u00a0services are a\u00a0cost-effective\u00a0way to get your book out there. A bookstore will be more likely to buy your book if the distributor has return capabilities, such as IngramSpark\u2019s, and if you set bookstore-friendly terms regarding the wholesale discount. Beyond the fact that it’s run by their competition, bookstores don’t generally take CreateSpace or Amazon KDP publications because they don’t allow returns.<\/p>\n

5. Quality product<\/strong><\/p>\n

Bookstores want to be about 90% sure that they can sell a book before they buy it, so that means that you have to give the bookstore a quality product. Something that stands out qualitatively and fits in beautifully genre-wise.<\/p>\n

6. Easily shelved<\/strong><\/p>\n

Your book needs to be easily shelved by the bookstore. Booksellers don\u2019t want something that looks or sounds so unusual that no one knows where to put it. So if you have the idea that your book is completely unique and there is nothing like it out there in the universe, you need to visit a lot of stores and libraries and go online and figure out what people will be looking for when they discover your book.<\/p>\n

It\u2019s one of your jobs as a self-publisher to figure out\u00a0how people will actually discover your book, and if your book is labelled or packaged so uniquely that the bookstore doesn\u2019t know where to put it on the shelf, then you\u2019re just creating difficulty for yourself.\u00a0Booksellers aren\u2019t interested in books that stick out for the wrong reasons. Visit your local bookstore and take note of the\u00a0trim sizes,\u00a0book cover imagery, and\u00a0interiors<\/a>. Your book doesn\u2019t need to look like a clone of everyone else\u2019s, but if you notice themes for certain genres, stick with that, because they most likely represent industry standards for a particular genre that shouldn\u2019t be tinkered with.<\/p>\n

7. Appropriate retail price<\/strong><\/p>\n

Make sure your book has an\u00a0appropriate retail price<\/a>. There are some books that are more manuals and textbooks where you won\u2019t be printing very many or there is such a specific demand for them they\u2019re what some people call a destination book and you can charge a premium price for them. There are others that might be more fluff or impulse buy and those would have a lower price. This is where your market research comes in. You want your book to fit into its category and stand out qualitatively so that the end buyer doesn\u2019t end up with sticker shock. ‘Oh, all these other textbooks are $48.95 and here\u2019s one that\u2019s $9.95. Huh, it might not be very good.’ Make sure you do your research to find out with which titles yours could most closely be compared.<\/p>\n

8. Easy ordering<\/strong><\/p>\n

Having your book available via IngramSpark will be of great comfort to booksellers. Ingram is well-respected within the book industry and a reliable resource to booksellers when it comes to someone supplying them with books.<\/p>\n

A bookseller won\u2019t want to deal with inconvenient distribution. When they work with distributors, they can order, sell, and invoice books in bulk. But working with indie authors means they have to do all of this individually with each author. Using a reputable distributor for your book will be more convenient for the bookstore, and the easier you make it for an indie bookstore to sell your book, the more likely they are to be willing to try.<\/p>\n

9. Publisher\/author support on the book sale<\/strong><\/p>\n

What booksellers are looking for is what kind of publisher\/author support they\u2019re going to get from you for the sell through. There are hundreds of stores and outlets in this country, so what is going to draw an individual to a particular store to look for your particular book?<\/p>\n

It\u2019s the bookstore\u2019s job to sell your book, not\u00a0market it. Busy bookstores may be approached by authors often, and they are inundated with consignment offers on any given day. You will be expected to fulfill your end of the bargain in the form of marketing. The bookstore wants your book to sell, but don\u2019t expect the store to do the legwork for you. Have a solid marketing plan in place and let the bookstore owner know what it is. It will show them that you take initiative and have confidence that your book will sell.<\/p>\n

If you want your book to sell at a specific store, start a\u00a0grassroots book marketing\u00a0campaign to make it happen. Have your friends and family who live and\/or shop near the store request copies of your book. Have them stagger their requests so your book establishes a consistent sales record. When you approach that store to ask if they\u2019ll stock your book, management will be more likely to say yes if they\u2019ve already sold some copies of it.<\/p>\n

Plan your strategy\u00a0for selling your book to independent bookstores ahead of time, and start by frequenting those stores. Know what they\u2019re selling and to whom, and see if your book is a good fit for each store you approach. If indie bookstores are a sales channel you\u2019re interested in pursuing for your book, utilise these tips, and self-publish your books with IngramSpark.<\/p>\n

This is an edited version of an article first published on the <\/a><\/em>IngramSpark<\/em><\/a><\/strong> blog<\/a>\u00a0on 18 October 2018.<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"

As much as writing books is a passion and business for authors, selling books is a passion and the\u00a0only\u00a0business for independent booksellers. And while independent bookstores are known for being wonderful community gathering places with staff that genuinely care about the book industry, that doesn\u2019t mean they can do it all for the love. They<\/p>\n","protected":false},"author":1,"featured_media":520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,43],"tags":[],"class_list":{"0":"post-1805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-newsletter","8":"category-tips"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/1805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/comments?post=1805"}],"version-history":[{"count":0,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/1805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/media?parent=1805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/categories?post=1805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/tags?post=1805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}