{"id":3037,"date":"2022-05-18T06:44:16","date_gmt":"2022-05-18T06:44:16","guid":{"rendered":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/?p=3037"},"modified":"2022-05-19T00:59:22","modified_gmt":"2022-05-19T00:59:22","slug":"uk-investigation-into-hybrid-publishing-finds-widespread-dissatisfaction","status":"publish","type":"post","link":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/articles\/2022\/05\/18\/3037\/uk-investigation-into-hybrid-publishing-finds-widespread-dissatisfaction\/","title":{"rendered":"UK investigation into hybrid publishing finds widespread dissatisfaction"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Earlier this month, two UK writers\u2019 organisations\u2014the Society of Authors (SoA) and the Writers\u2019 Guild of Great Britain (WGGB)\u2014published <\/span><a href=\"https:\/\/societyofauthors.org\/SOA\/MediaLibrary\/SOAWebsite\/Documents-for-download\/_REPORT-Is-it-a-steal.pdf\"><i><span style=\"font-weight: 400;\">Is It a Steal?<\/span><\/i><\/a><span style=\"font-weight: 400;\">, an investigation into what it calls hybrid publishing services.\u00a0<\/span><\/p>\n<p><b>What is hybrid publishing?<\/b><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The SoA and WGGB define hybrid publishing as a situation where \u2018a writer pays money for publication, and grants the company a licence of rights or the company takes a share of any profits\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of agreement is often called \u2018contributory\u2019, \u2018subsidy\u2019 or \u2018partnership\u2019 by its practitioners. Previously, this hybrid approach was often called \u2018vanity\u2019 publishing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid publishing is different from a traditional or conventional trade publishing contract, where a publisher provides everything from editing and printing to marketing and distribution. Under a traditional publishing contract, an author is paid a fee or an advance and royalties in exchange for a licence of rights to a work. The publisher funds its operation through book sales and does not ask for payments from a writer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid publishing is also differentiated from self-publishing, where an author retains the rights to their self-published work even if they pay a self-publishing service provider to edit, design, produce or market their book. Under a self-publishing model, the writer receives all profits after the sales platform or distributor has taken their cut, and can extract themselves from the agreement at any time.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the report warns, at first glance, hybrid publishing deals can look a lot like traditional publishing agreements; however, they are very different in that there\u2019s rarely any sign of expenditure from the publisher other than the author\u2019s contribution. There is usually no intention by the hybrid publisher to publish the work other than in ebook or print on demand formats, or as a very short print run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the SoA and WGGB, \u2018a \u201chybrid\u201d\/paid-for deal is the worst option a writer can take.\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018In our direct experience of working with SoA and WGGB members, and as our research bears out, \u201chybrid\u201d\/paid-for publishing deals do not result in enough sales or exposure to justify the payment by the author,\u2019 they write.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018For many years, even before researching for this report, we have seen how such services fall short of expectations, with writers unnecessarily handing over rights and control over their manuscripts, along with large sums of money. We have seen the impact this has on writers\u2019 careers and confidence in their work, and on their finances. We have seen too many cases where the \u201chybrid\u201d\/paid-for model amounts to a counterfeit approach to publishing. We invariably advise writers against it. \u2018<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Survey findings<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SoA and WGGB surveyed 240 writers with experiences of hybrid publishing deals between February\u2013April 2021. The survey findings were stark, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fees ranged from \u00a3330 (A$583) to more than \u00a310,000 (A$17,700), with \u00a32,000 (A$3540) the median amount paid by writers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A median of only 67 physical books were sold per deal, with median of royalties received of \u00a368 (A$120)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writers made a median loss of \u00a31,861 (A$3290), with reported losses as high as \u00a39,900 (A$17,500)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Just 6% of writers reported that they made a profit from their \u2018hybrid\u2019 \/ paid-for publishing deal compared to 61 who reported making a loss (94%)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">59% of writers who accepted hybrid deals reported that their book wasn\u2019t subsequently available to buy in bookshops, supermarkets or other retailers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About half (52%) of writers were dissatisfied with the publishers\u2019 efforts to generate sales; 37% of writers were dissatisfied with the customer service they received; and 36% of writers were dissatisfied overall with their publishing deal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">48% of writers wouldn\u2019t recommend their publisher to others.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A total of 91 companies were named by respondents\u2014indicating that \u2018this is a widespread issue, not a problem with one or two rogue companies.\u2019\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, the SoA and WGGB received detailed, qualitative survey responses from writers outlining their experiences dealing with hybrid publishers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the other findings, authors reported experiences including aggressive marketing and manipulative sales approaches; ineffective marketing package upgrades and other upselling; unclear contracts; unnecessary and excessive acquisition of rights; services that fell short of expectations; disappointment about the quality of the books produced; and lack of availability of published books in bookshops, supermarkets and other retailers.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Recommendations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The report makes a series of recommendations for writers, publishers and other organisations.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Writers who are considering pursuing a hybrid publishing deal are encouraged to first: educate themselves on the publishing industry and the different publishing approaches (using resources such as <\/span><a href=\"https:\/\/www2.societyofauthors.org\/download\/what-type-of-deal-is-that\/\"><span style=\"font-weight: 400;\">this free SoA guide<\/span><\/a><span style=\"font-weight: 400;\">); consider whether a hybrid deal is the best way to achieve what they want from publication; look closely at the details of the deal; research the company offering the publishing deal; and have contracts vetted by member organisations such as SoA and WGGB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishers, service providers and other trade bodies are encouraged to commit to a series of key publishing principles\u2014including clarity around their business model, customer rights and cost transparency\u2014that will differentiate legitimate companies from shady operators,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The full <\/span><i><span style=\"font-weight: 400;\">Is It a Steal <\/span><\/i><span style=\"font-weight: 400;\">report\u2014which also includes a handful of case studies\u2014should be of interest to independent authors and I encourage anyone who is considering hybrid publishing to have a read of this first. While it\u2019s a survey of UK writers, many of the practices described are similar to those offered by companies around the world, including Australia. If you have experience\u2014good or bad\u2014with hybrid publishing in Australia, please reach out. Next month, <\/span><i><span style=\"font-weight: 400;\">Independent Publishing <\/span><\/i><span style=\"font-weight: 400;\">will be talking to local service providers, writers groups and authors to examine whether the SoA and WGGB report into UK hybrid publishing is reflective of the experience of Australian independent authors.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month, two UK writers\u2019 organisations\u2014the Society of Authors (SoA) and the Writers\u2019 Guild of Great Britain (WGGB)\u2014published Is It a Steal?, an investigation into what it calls hybrid publishing services.\u00a0 What is hybrid publishing?\u00a0 The SoA and WGGB define hybrid publishing as a situation where \u2018a writer pays money for publication, and grants<\/p>\n","protected":false},"author":2,"featured_media":3038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":{"0":"post-3037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-newsletter-features"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/3037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/comments?post=3037"}],"version-history":[{"count":6,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/3037\/revisions"}],"predecessor-version":[{"id":3063,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/3037\/revisions\/3063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/media\/3038"}],"wp:attachment":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/categories?post=3037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/tags?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}