Most Australian bookshops acknowledge that stocking self-published books is important\u2014in theory. In practice, however, store policies are often opaque or ad-hoc, and whether or not a book is stocked is dependent on a number of factors that can vary wildly from author to author\u2014including design, subject matter and price. Unfortunately, despite best intentions, a lot of the time self-published titles have trouble moving for a number of reasons, including a lack of publicity and marketing support. However, both inner-city and regional booksellers seem to be having success with a particular kind of self-published book\u2014those by local authors.<\/p>\n
Melbourne\u2019s Brunswick Bound has a strong focus on local self-published authors, as does Collins Booksellers in Thirroul, New South Wales.\u00a0National franchise Dymocks is also committed to supporting Australian authors. However, Dymocks acknowledges\u00a0that the logistics around national coverage are difficult to organise when it comes to self-published books. The solution to this, according to Dymocks general manager Sophie Higgins, is for authors to approach their local shops first. \u2018When a self-published author is already stocked in a local Dymocks store they can then show success and early sales, which is helpful in making decisions about stocking more broadly,\u2019 says Higgins.<\/p>\n
Both Brunswick Bound and Collins Thirroul prefer to stock local self-published authors over non-local self-published titles. \u2018Being local is the selling point for us,\u2019 says Collins Thirroul owner Amanda Isler. \u2018We find it difficult to say no to a local, and we are slower to take up books from elsewhere.\u2019 Brunswick Bound\u2019s Megan O\u2019Brien adds that being a member of the community means that local authors are in a unique position to promote their books. \u2018[Local authors] have participated in not only reading at but also attending and promoting our events through their networks,\u2019 says O\u2019Brien. \u2018In many cases, this support has been invaluable.\u2019<\/p>\n
In Brunswick, local authors are backed by both their bookshop and the community. \u2018We try to support local writers as much as possible, including hosting a monthly event series that highlights local authors, promotion of local authors books via our window and social media, and by stocking self-published books by our local authors,\u2019 says O\u2019Brien. She notes that although stocking self-published and locally produced books is more work for the shop than ordering stock through traditional channels, \u2018We have had some great success with our local authors of self-published books and have formed some wonderful partnerships with many of them.\u2019<\/p>\n
A common piece of advice for self-published authors is to try their luck by cold-calling. However, for bookshops such as Collins Thirroul this is actually not ideal. \u2018I have found it frustrating in the past when authors arrive unannounced and often ignore the fact that the store and\/or manager is busy,\u2019 says Isler. \u2018One tip for authors is to ask if the store has time to speak, introduce themselves and say that they would like to send an email or pop in [to chat] about their book.\u2019 O\u2019Brien echoes Isler\u2019s point\u2014an author who is already a familiar face in a shop is already at an advantage. \u2018If I were to advise a self-published author about how to approach their local bookshop, the first thing I would advise them is to ask themselves if they are already a member of their bookshop\u2019s community.\u2019<\/p>\n
This feature story first appeared in<\/em> Books+Publishing in 2019<\/em>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Most Australian bookshops acknowledge that stocking self-published books is important\u2014in theory. In practice, however, store policies are often opaque or ad-hoc, and whether or not a book is stocked is dependent on a number of factors that can vary wildly from author to author\u2014including design, subject matter and price. Unfortunately, despite best intentions, a lot<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-3145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-features"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":2,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"predecessor-version":[{"id":3167,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/posts\/3145\/revisions\/3167"}],"wp:attachment":[{"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booksandpublishing.com.au\/independentpublishing\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}