Readers beware, this isn’t your typical business book. Join us as we pull back the curtain on the darling of the fashion world, Shoes of Prey. All the metrics pointed to huge scalability. To a huge business.
To a huge success.

But it didn’t succeed. In 2018 the business failed. And this is that story.

Available November 2019

Jodie Fox, author and co-founder of Shoes of Prey, shares for the first time the raw and true story behind the infamous fashion venture. Reboot: Probably more than you ever wanted to know about starting a global business is a story about a business that didn’t succeed.

Most books about entrepreneurs and businesses are reflections with 20:20 hindsight and rose-coloured glasses. They’re written when success is a sure thing, when everything seemed like a perfect decision, or a perfect lesson. But what about the businesses that don’t make it?

Jodie charts the rapid rise and the eventual fall of her beloved Shoes of Prey. She shares what it felt like at ground zero and the critical decisions she made along the way, sharing her frameworks.

It probably is more than you ever wanted to know about starting a global business.

Sometimes, things just don’t work out. 

And we feel alone. And incapable. And frustrated. 

Yet there are almost no books on business shelves that talk about the resilience, intelligence and insanity involved in running and growing a business. From the practical day-to-day decision making, to the strategic lightning bolts of intelligence.

There are even fewer business books that talk about what happens when a business fails. Or how that journey feels. 

There are business shelves filled with books about the outliers. Amazon, Nike, Uber … But 98% of businesses don’t make it past their first year of trade. We are seeing entrepreneurialism gain traction like never before. It’s a time to build and grow. To grow, we need to share the stories in which we learned our best lessons, so that we can save each other from falling into the same potholes, to know we are not alone and that we are, in fact, totally capable.

Reboot is the raw and true journey of my business that scaled from my lounge-room to the world stage (and runways) and, finally, to closure in 2018. It’s a story that covers not only my business journey, but my personal journey—divorcing a co-founder, avoiding being kidnapped in China and dealing with an entirely new normal on closing my business.

It’s a story of finding hope every single morning to Reboot. 

I hope you’ll join me in the recounting of these past 10 years. 

I can’t wait to share it with you, 

Jodie

Jodie Fox is an entrepreneur who may or may not make it.

Jodie Fox was a co-founder and the creative director of Shoes of Prey. A banking and finance lawyer by trade and a dedicated creative, Fox created a perfect nexus of the corporate and creative worlds when she co-founded Shoes of Prey.

Shoes of Prey ceased trading in August 2018. Now Jodie Fox is rebooting herself for her next venture. In recognition of her work at Shoes of Prey, Fox was a judge at the World Retail Awards (2016, 2017, 2018), lectured the Stanford Graduate School of Business MBA Class (2016, 2017, 2018) and regularly keynotes events including the National Retail Federation conference (2017), Virgin Australia Melbourne Fashion Festival (alongside Renzo Rosso, Nicola Formichetti and Fern Mallis) and the American Apparel and Footwear Association Executive Summit (2016).

Accolades collected by Fox personally include:

• Two Ten Women In Footwear Industry Impact Awards—Inaugural WIFI Influencer Award (2018)
• Listed as number six in the Top 50 Australian and New Zealand Women in Tech (2016)
• Elle Magazine Style Awards—Fashion Innovator of the Year, Australia (2015)
• Griffith University Business School Outstanding Alumni (2015)
• Top 30 most influential women in Australian retail (2014)
• Top 10 Australian female entrepreneurs (2014)
• Finalist for the InStyle Audi Woman of Style Awards (2014)
• Cosmopolitan‘s Top 30 women (2013)
• Telstra Businesswoman of the Year (Australia)—Private & Corporate Sector (2011).

• Author will leverage global network to drive awareness of the book’s release including social media, speaking engagements and her YouTube channel
• ARCs are being sent out to booksellers, media and influencers to build momentum pre-release
• Guaranteed media coverage in key print, broadcast and online
• Launch events throughout November with key influencers attending
• Roadshow of speaking events to align with book release in AUS and NZ

Reboot chapters 1–3 are available to download. Click here to get a snippet of Jodie’s captivating story.

Be one of the first to read Reboot. Limited number of ARCs available. Email raurish@wiley.com with ‘I am ready to Reboot’ in the subject line. First in best dressed.