The social media achievements of Lonely Planet, the world’s leading travel media company, have been recognised internationally by travel industry intelligence website Skift. Lonely Planet has won the annual ‘Most Engaged Community across Social Media’ Award. This is the second year Skift has recognised global travel brands that have turned social media interactions into quantifiable business objectives. In 2014, Lonely Planet received Skift’s ‘Best Branded Instagram Account’ Award.
Lonely Planet has more than three million fans across its Twitter accounts alone, including @lonelyplanet (global), @lonelyplanetAUS (regional) and the new Lonely Planet Kids handle @lpkids. Lonely Planet also engages with its dedicated community across a variety of other social media platforms, including Facebook, Google+, Instagram, Vine, LinkedIn, Flipboard, Pinterest, YouTube, Flickr, Snapchat and Spotify.
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