Publishing job ads in decline
The publishing industry has seen a steady drop in job ads advertising in the Weekly Book Newsletter over the past few years, with publishers attributing the decline to lower staff...
‘Books are my Bag’ campaign to send an author to every UK bookshop
In the UK, organisers of the trade-wide ‘books are my bag’ (BAMB) campaign are aiming to send an author to every bookshop in the UK for the campaign’s launch, reports...
Celebrities support UK ‘Books Are My Bag’ campaign
In the UK, a number of celebrities are supporting the upcoming ‘Books Are My Bag’ campaign, reports the Bookseller. The trade-wide advertising campaign to promote UK books and bookshops will...
Local book promotions recognised at Cannes Lions advertising awards
Sydney creative agency Droga5 has won a Gold Medal in this year’s Cannes Lions Awards for advertising for its ‘Stories for Every Journey’ collection of in-flight books, which was developed...
UK book industry to launch trade-wide advertising campaign
In the UK, a trade-wide advertising campaign to promote books and bookshops will be launched to the public in September, reports the Bookseller. The campaign will feature the slogan ‘Books Are...
Jane’s advice: Jane Caro on bookselling and marketing
As a regular commentator on TV programs such as ABC’s Gruen Planet and the Drum, Channel 9’s Mornings and Channel 7’s Weekend Sunrise, Jane Caro has made a career out...
Bookworld engages brand consultancy Interbrand Australia
Bookworld has been working with brand consultancy Interbrand Australia on its recent branding and Christmas marketing campaigns, reports Design Week. The design news website reports that Interbrand was asked to...