Inside the Australian and New Zealand book industry

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‘Netflix for books’ launches in Australia

21 May 2018

A new ebook and audiobook membership service has launched in Australia, after launching in the UK last November. Using a membership-based model, Bookchoice allows users to download up to eight...

Book Choice: ‘Brand Power’ for books? 

8 May 2007

The first 30-second television commercial in a new book advertising initiative, ‘Book Choice', will air on 10 June. Following the ‘advertorial' format of the ‘Brand Power' advertisements featuring household products,...