Shatzkin, McCarthy launch new digital marketing business
In the US, publishing consultant Mike Shatzkin and digital marketer Peter McCarthy have launched a new digital marketing business for publishers and authors, The Logical Marketing Agency. According to the...
Inside the current issue: ABA conference guest Mitch Joel on digital marketing
In the July issue of Bookseller+Publisher, digital marketing expert Mitch Joel answers some questions ahead of his appearance at the Australian Booksellers Association (ABA) national conference in Brisbane next month.‘When...
Digital publishing program at MWF
A full-day digital publishing program was held for the industry and public on Thursday 28 August during the Melbourne Writers Festival. The daytime events were all chaired by Queensland Writers...
Decker wins inaugural Random House Book Video Awards
Random House Australia has announced the winner of its inaugural Book Video Awards. Todd Decker, who submitted a ‘book video' of Nick Earls' The True Story of Butterfish, was judged...
Random House offers consumers free ebook
Random House is offering consumers a free ebook of the Wil Anderson title Survival of the Dumbest, in what marketing manager Brett Osmond says is the publisher's ‘first Australian consumer ebook...
Random House offers booksellers digital Dan Brown marketing material
Random House has created free digital material that booksellers can use in email and website campaigns, beginning with the countdown to Dan Brown's The Lost Symbol. The material includes ready-made...