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Last month, we cleared your marketing schedule of all the tasks that waste your time. This month, I am going to show you how to perform effective outreach that will build an audience for your books without taking up valuable writing time.

What is outreach?

The term outreach is used to describe a range of marketing activities, so for the sake of clarity, this is how I define outreach: Outreach is any activity designed to direct people interested in the type of books you write further down your book marketing funnel. These marketing activities must satisfy one criterion to be outreach: Does it link to either your website or to a bio that links to your website? If the answer is ‘no’, then it’s not called outreach—it’s called wasting your time.