Simon & Schuster Australia is excited to share details of our unmissable and innovative marketing campaign for Colleen Hoover.
Starting late September, the campaign will center on Hoover’s global phenomenon It Ends With Us before shifting focus to its highly-anticipated sequel It Starts With Us on October 18.
Running until December, this is Simon & Schuster Australia’s biggest ever marketing campaign. Hoover’s bestselling series will be featured everywhere from billboards in Sydney and Melbourne to shopping centre lightwalls nationwide.
We’re also installing a larger-than-life copy of It Starts With Us in Westfield Shopping Centres around Sydney in the weeks before publication. At more than two meters tall, our giant book will create buzz and introduce Hoover to a wider consumer base.
Complemented by digital advertising and promotion on Better Reading, impressions for this campaign are forecast to exceed 16 million.
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