Inside the current issue: S&S and Random House on innovative marketing campaigns

12 April 2010 Books+Publishing

The popularity of Stephenie Meyer's ‘Twilight' series has recently been rubbing off on repackaged classic Wuthering Heights in the UK, but local publishers have been smart in harnessing the power of the Meyer juggernaut too. In the April issue of Bookseller+Publisher Angela Meyer spoke to Simon & Schuster and Random...