Inside the Australian and New Zealand book industry

Image. Advertisement:

Book Buzz promotional newsletter

Book Buzz is our premium digital advertising option—a custom-built promotional newsletter perfect for making a big splash about your standout titles.

  • Choose your own content and market your titles exclusively to Books+Publishing’s audience.
  • Our editorial team will work closely with you to create a newsletter that suits your campaign.
Book Buzz is an effective way of highlighting upcoming key titles to the trade. It provides an ideal opportunity to share content in advance of publication and to start word-of-mouth promotion through proof giveaways. We have run several campaigns this year and are pleased with all the results. Highly recommended.’—Tami Rex, Allen & Unwin

Over 6000 subscribers receive the Book Buzz, which has an average open rate of 30%.

  • Advertisers have reported that subscribers will snatch up all available advance reading copies within 20 minutes of a Book Buzz being sent to their inbox.
  • Use video content, interviews, reviews, blurbs, sample chapters and reading copy giveaways to immerse and engage readers.
  • Book Buzz is our most popular digital advertising option. We recommend booking early!
Book Buzz has been a very useful marketing tool for us in a number of ways. It has increased the visibility of our new titles to booksellers, which, given that we have a number of emerging writers on our list, has been a vital part of promoting debut authors and reigniting interest in our returning authors. It’s also given booksellers a second chance to get advance copies of our new releases and given them greater access to our marketing materials. We’d absolutely recommend advertising with Books+Publishing, it’s been of huge benefit to us, our authors and our customers.’—Claire Miller, Fremantle Press


View four of our recent Book Buzz newsletters:

To find out more about advertising, view our media kits here or email our advertising manager Fi Tunnicliff.