Inside the Australian and New Zealand book industry

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McDonald’s to distribute 15 million books through £1 book deal

Monday, 14 January 2013    Books+Publishing
@booksandpublishing

In the UK, McDonald’s has launched a new children’s book campaign through its Happy Meal products, which is designed to distribute ‘more than 15 million books by the end of 2014’, reports the Bookseller. The ‘Happy Readers’ offer, which allows McDonald’s customers to purchase selected books from WH Smith with...

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Category: International news