Inside the Australian and New Zealand book industry

Image. Advertisement:

Shoppers embracing the web: study

Half of 50 Australian shoppers research products online before purchasing in-store, a study from Google and Monash University has revealed. The study also found that the web is ‘the most crucial' information source for a quarter of shoppers - more than TV, radio, brochures and catalogues combined. ‘This report demonstrates...

Please log in or subscribe to access all of Books+Publishing's premium content.



Forgot my password

IP access

If you have purchased IP access, please click the button below to activate your service.

Check IP access


Purchase a subscription to access Books+Publishing‘s premium content.

We now offer a pay-by-the-month subscription.

Click here to see our range of subscription options.





Category: Local news