Lonely Planet launches ‘Back to the Traveller’s Bible’ campaign

Tuesday, 2 June 2009 Books+Publishing

Lonely Planet has launched a ‘Back to the Traveller's Bible' campaign, to promote its comprehensive guidebooks and encourage travel in current economic conditions. Partners in the campaign include Jetstar, and Angus & Robertson, for promotion in June/July and promotional activities will include two-for-one Jetstar flights with the purchase of any two Lonely...