Inside the Australian and New Zealand book industry

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Inside the current issue: Ticketed events encourage audiences at Fullers

In the current issue of Bookseller+Publisher Fullers events manager Rachel Edwards talks about the ways the store is tweaking its events program, including the introduction of ticketed events. 'I was hesitant to introduce ticketing although I have found it far from a deterrent,' Edwards says. 'In some cases, paradoxically, it encourages audiences...

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Category: Local news