Paper Plus ‘repositions’ brand; launches new website, loyalty program

6 December 2011

New Zealand bookselling chain Paper Plus will complete a multi-million dollar rebranding process in March 2012. Paper Plus CEO Rob Smith told the Weekly Book Newsletter that the rebranding process began in 2007 and has involved a NZ$22 million (approximately A$16.7 million) refurbishment of the chain's stores. Smith said that all...