Sam Twyford-Moore on what to do—and what not to do—for a book launch

24 July 2012 Books+Publishing

At the launch of his debut long-form comic Blue in Sydney's Kinokuniya mega bookstore, the cartoonist Pat Grant projected individual panels from his comic with a haunted soundtrack rising from tinny speakers. Grant invited two audience members up to read his characters' dialogue along with him—looking specifically for people who...