2012 Get Reading! campaign launched
This year’s Get Reading! campaign was officially launched on 26 August and the ‘50 Books You Can’t Put Down’ list is now available.
This year’s campaign, which will run until 30 September, features an all-Australian reading guide—the first in the campaign’s history. The guide features 25 adult fiction titles, nine adult nonfiction books and 16 titles for young readers. Forty-seven of the titles in this year’s guide are available as ebooks, and 12 of the 50 titles are available as audiobooks.
Random House has the most titles on this year’s list with 11 titles, followed by Penguin with seven titles, and Allen & Unwin, HarperCollins, and Hachette with six titles each.
As previously reported by Bookseller+Publisher, this year’s campaign will not feature a free book incentive—a key feature of the campaign in previous years. Instead, the campaign will focus on author touring events, with 14 authors participating in events throughout September. The Get Reading! year-long touring program, which was introduced last year, will also continue.
Booktopia CEO Tony Nash told Bookseller+Publisher that Booktopia has decided to continue the tradition of offering a free book with the purchase of a title from the Get Reading! guide this year, at the retailer’s expense. Customers will have the choice of one of four free books when they purchase a Get Reading! title from Booktopia, and Nash said customers who purchase multiple titles from the list will receive the same number of free books.
Get Reading! said in a statement that more than 1000 bookstores, libraries and online retailers will take part in this year’s campaign, which will include competitions and giveaways via ABC Radio and the Get Reading! website. A national television advertising campaign will feature Kathy Lette, Michael O’Loughlin and Anthony Field.
The full list of the ‘50 Books You Can’t Put Down’ is:
- The Street Sweeper (Elliot Perlman, Vintage)
- Foal’s Bread (Gillian Mears, A&U)
- The Engagement (Chloe Hooper, Hamish Hamilton)
- Beneath the Darkening Sky (Majok Tulba, Hamish Hamilton)
- The Light Between Oceans (M L Stedman, Vintage)
- Nine Days (Toni Jordan, Text)
- Gaysia (Benjamin Law, Black Inc.)
- We All Fall Down (Peter Barry, Transit Lounge)
- The Mothers’ Group (Fiona Higgins, A&U)
- Secrets of the Tides (Hannah Richell, Hachette)
- Velocity (Steve Worland, Michael Joseph)
- Rotten Gods (Greg Barron, HarperCollins)
- Wattle Creek (Fiona McCallum, Mira)
- The Girl in Steel-Capped Boots (Loretta Hill, Bantam)
- Days Like These (Kristian Anderson & Rachel Anderson, HarperCollins)
- Band-Aid for a Broken Leg (Damien Brown, A&U))
- Lighthouse Bay (Kimberley Freeman, Hachette)
- After the Darkness (Honey Brown, Penguin)
- Cold Grave (Kathryn Fox, Macmillan)
- Say You’re Sorry (Michael Robotham, Sphere)
- Absolution Creek (Nicole Alexander, Bantam)
- My Hundred Lovers (Susan Johnson, A&U)
- The Inca Prophecy (Adrian d’Hagé, Michael Joseph)
- Blood (Tony Birch, UQP)
- No Sex in the City (Randa Abdel-Fattah, Macmillan)
- The Boy Who Fell to Earth (Kathy Lette, Bantam)
- My Journey (Jim Stynes, Michael Joseph)
- Micky O: Determination, Hard Work and a Little Bit of Magic (Michael O’Loughlin & Jim Main, ABC Books)
- Batavia (Peter FitzSimons, William Heinemann)
- The Price of Valour (John Hamilton, Macmillan)
- The Prez (David Spiteri, HarperCollins)
- Brave Heart: Lessons Learnt from Life (Brett Kirk & Hayley S Kirk, Random House)
- The Traitor Queen (Trudy Canavan, Orbit)
- The Legacy of Lord Regret (Sam Bowring, Hachette)
- Endless (Jessica Shirvington, Lothian)
- A Confusion of Princes (Garth Nix, A&U)
- The Children of the King (Sonya Hartnett, Viking)
- Pennies for Hitler (Jackie French, HarperCollins)
- The 26-Storey Treehouse (Andy Griffiths & Terry Denton, Pan)
- After (Morris Gleitzman, Viking)
- Omega Squard 1: Time Thieves (Charlie Carter, Pan)
- Brotherband 1: The Outcasts (John Flanagan, Random House)
- Word Hunters: The Curious Dictionary (Nick Earls & Terry Whidborne, UQP)
- White Ninja (Tiffany Hall, HarperCollins)
- EJ12 Girl Hero 14: Kimono Code (Susannah McFarlane, Lemonfizz Media)
- Conspiracy 365 Code Black: January (Gabrielle Lord, Scholastic)
- The Little Refugee (Anh Do & Suzanne Do, illus by Bruce Whatley, A&U)
- Clementine Rose and the Surprise Visitor (Jacqueline Harvey, Random House)
- The Very Cranky Bear (Nick Bland, Scholastic)
- DADS: A Field Guide (Justin Ractliffe & Cathe Glassby, Random House).
For more information about this year’s campaign, visit the Get Reading! website here.
Category: Local news