Waterstones launches new branding campaign, exclusive anthology
9 October 2012 Books+Publishing @booksandpublishing
In the UK, bookselling chain Waterstones has launched a new branding campaign that includes advertising on the London Underground and billboards, as well as in the press, in-house merchandise and one-off free magazine Between the Lines, and a special publication, Red: A Waterstones Anthology, featuring 18 short stories, poems and essays...
Tags: booksellingukwaterstones
Category: International news