Inside the Australian and New Zealand book industry

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Waterstones launches new branding campaign, exclusive anthology

In the UK, bookselling chain Waterstones has launched a new branding campaign that includes advertising on the London Underground and billboards, as well as in the press, in-house merchandise and one-off free magazine Between the Lines, and a special publication, Red: A Waterstones Anthology, featuring 18 short stories, poems and essays...

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Category: International news