Out of the RED: Banafsheh Serov’s rebranded bookstores

16 October 2012 Books+Publishing

When REDgroup collapsed in 2011, franchise co-owner Banafsheh Serov rebranded her family’s stores as Sydney independent Your Bookshop. She now runs four stores. This story does not begin in Sydney, or in fact in Australia. This story begins with Iran’s Islamic Revolution in 1979. My parents Kamal and Nina Dastyari,...