Inside the Australian and New Zealand book industry

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Bookworld launches Christmas TV advertising campaign

Following the launch of its ‘Bookworld Price Guarantee’ to beat Amazon’s prices by 10%, online bookseller Bookworld has launched a Christmas television advertising campaign. The advertisement features the ‘King of Bookworld’ declaring that ‘all citizens will receive low prices on everything this Christmas’ and that Bookworld will ‘beat those Amazonians...

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Category: In brief