Bookworld launches Christmas TV advertising campaign
21 November 2012 Books+Publishing @booksandpublishing
Following the launch of its ‘Bookworld Price Guarantee’ to beat Amazon’s prices by 10%, online bookseller Bookworld has launched a Christmas television advertising campaign. The advertisement features the ‘King of Bookworld’ declaring that ‘all citizens will receive low prices on everything this Christmas’ and that Bookworld will ‘beat those Amazonians...
Tags: amazonbookworldonlineretail
Category: In brief