Inside the Australian and New Zealand book industry

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Bookworld engages brand consultancy Interbrand Australia

Bookworld has been working with brand consultancy Interbrand Australia on its recent branding and Christmas marketing campaigns, reports Design Week. The design news website reports that Interbrand was asked to create a ‘compelling and engaging experience’ based around the question, ‘Have you ever wondered where the characters go when you...

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Category: Local news