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Nielsen launches BookScan in Brazil

Wednesday, 31 July 2013    Books+Publishing
@booksandpublishing

Nielsen BookScan has begun tracking print book sales in Brazil. Nielsen launched its Brazil service earlier this month and expects to measure sales volume of more than 600,000 books valued at more than R$20 million (A$9.67 million) each week. Brazil is the tenth book market to be tracked by Nielsen...

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Category: International news