Inside the Australian and New Zealand book industry

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Your store: Sticky situation

‘Great Book Great Price’, ‘Read It, Love It or Your Money Back!’, ‘The Australian Women’s Weekly Great Read’. Publishers’ promotional stickers can provide a catchy sales pitch, promote an unknown author—or unintentionally discourage readers from purchasing a particular title.  Pages & Pages general manager Jon Page ‘absolutely loathes’ publishers’ stickers,...

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Category: Features

 

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