McDonald’s to distribute self-published books via Happy Meals
14 October 2013 Books+Publishing @booksandpublishing
In the US, fast-food chain McDonald’s will place 20 million copies of four books into Happy Meals during the first two weeks of November to coincide with National Literacy Day on 1 November, reports Publishers Weekly. As the beginning of a two-year publishing strategy, McDonald’s will distribute the books through...
Category: International news
