Inside the Australian and New Zealand book industry

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Local push for Barnes & Noble ebookstore

US bookseller Barnes & Noble has begun raising the profile of its Australian Nook ebookstore, offering new customers free local ebooks and magazines for a limited time.

The Australian Nook ebookstore, which was launched in November 2013 via an app for devices with Windows 8.1, is now offering new customers five free local ebooks, all published by Allen & Unwin: The Slap by Christos Tsiolkas; Catch the Zolt: The Debt Instalment One by Phillip Gwynne; Be Careful What You Wish For by Gemma Crisp; Back to the Pilliga by Tony Parsons; and The Fence-Painting Fortnight of Destiny: A Memoir by Meshel Laurie. New users will also be given issues of Australian Geographic, GQ, Good Health, Vogue and magazines.

B&N said in a statement that the Australian promotion follows similar offers in the UK and Spain, and that the company plans to roll out the offers to more countries in the future. The company said that Microsoft Australia will also be staging demonstrations of the ebookstore at ‘several major airports around the country’ during summer to encourage travellers to take up the free offers.

As previously reported by Books+Publishing, the launch of the Australian Nook ebookstore was part of an international expansion by B&N, with the company now operating ebookstores in 32 countries.



Category: Local news