Inside the Australian and New Zealand book industry

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Licensed to thrill: Publishers’ licensed lists

With brand licensing proving to be a growing area in book publishing, Kate Blackwood asks three local publishers about their licensed lists. Hardie Grant EgmontThere are 12 brands on Hardie Grant Egmont’’s Chirpy Bird licensed list, which brand manager Amy Junor describes as ‘intentionally small and selective’. It includes ‘evergreen’ brands...

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Category: Features