Inside the Australian and New Zealand book industry

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Pages & Pages, Boomerang now selling ebooks through Kobo; ABA-Kobo partnership ‘fully functional’

Sydney independent bookseller Pages & Pages and online bookseller Boomerang Books are now selling ebooks through the Australian Booksellers Association’s (ABA) partnership with Kobo.

Jon Page, owner of Pages & Pages and co-owner of Boomerang Books, told Books+Publishing that ‘Boomerang has now gone live with Kobo, although we are still fine tuning how we are going to sell the ereaders through the site, and Pages & Pages has tweaked how we were offering Kobo online with the sign-up button now prominent on our website’.

Page said that Pages & Pages has been selling Kobo ereaders since ‘before Christmas’, and has been ‘collecting customer emails to sign up once we got our ABA/Kobo affiliation code’.

The move follows an announcement from the ABA that its partnership with Kobo is now ‘fully functional’.

‘The ABA is delighted that ABA member bookshops who sign on to Kobo now have fully functional affiliate codes for their customers,’ said ABA CEO Joel Becker in a statement. ‘This means that they can not only sell devices, but sign up customers to Kobo who are using any ebook, tablet or computer, and get credit for any ebook sales made. This puts the final pieces of the puzzle in place for ABA member booksellers to assist them in actively promoting and selling Kobo ebooks and devices.’

Becker said that the ABA conference in Melbourne in May would include presentations from Kobo executive Malcolm Neil about the global ebook market and Page ‘discussing his experiences at member services session’.



Category: Local news