Hachette launches ‘social selling’ campaign
23 May 2014 Books+Publishing @booksandpublishing
In the UK, Hachette will launch a number of ‘social selling’ campaigns across its divisions, reports the Bookseller. The publisher is teaming up with social commerce firm Buyapowa for the campaigns, which offer readers incentives to use social media to refer people to buy books, while also allowing Hachette to...
Tags: hachette
Category: International news