Inside the Australian and New Zealand book industry

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Boomerang partners with bloggers

Online bookstore Boomerang Books has partnered with a number of bloggers to boost traffic to its website.

The store, which is co-owned by Pages & Pages Booksellers, is inviting bloggers to become affiliates of the Boomerang Books Blog. Bloggers selected for the affiliate program refer their readers to Boomerang Books through a ‘buy now’ tracking link in return for a commission on referred sales. 

Boomerang also employs a number of bloggers to write for the Boomerang Books Blog on a fee-per-post basis.

‘Blogging is an important and growing part of the book industry. You only have to look at the recent Penguin Random House Bloggers Forum to see how seriously publishers are beginning to treat blogging,’ Pages & Pages general manager Jon Page told Books+Publishing. ‘As an online bookshop there is no such thing as too much content and the more diverse content we can source and create the better for our customer, our website and our business.’

Page said the store had recently signed up two new bloggers and entered into ‘a number of new affiliate arrangements with existing blogs’. ‘Every referral helps and partnering with Australian bloggers helps encourage books to be sold in Australia and not from an overseas online retailer,’ said Page.

 

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Category: Local news