Wheeler Centre launches ‘#discuss’ campaign
The Wheeler Centre in Melbourne is running a campaign to encourage public conversation that is ‘part street art and part New Yorker-style caption contest’.
Under the campaign, Twitter users are asked to tweet discussion points with the ‘#discuss’ hashtag. Each day, Wheeler Centre staff choose their favourite 10 tweets to be printed on historical plaques and placed around Melbourne.
The plaques are ‘an invitation to disagree, an opening for greater complexity, a tool to challenge preconceptions and change minds,’ said the Wheeler Centre in a statement. Examples of recent plaque topics include: ‘Is Sydney’s “Vivid Festival” a better idea than Melbourne’s “White Night”?’ and ‘Why are Australian authors reluctant to write fantasy and sci-fi set in Australia?’.
The campaign was developed in conjunction with ad agency BBDO Clemenger Melbourne and runs until 8 June.
Category: Local news