Heffernan-Smith to head new digital marketing team at HarperCollins
4 June 2014 @booksandpublishing
HarperCollins has announced the creation of a new digital business team within its marketing communications division. ‘The team’s task will be to grow digital revenue through the development of existing partnerships, new channels and models, direct consumer communications and e-book pricing strategies,’ said the company in a statement. Gemene Heffernan-Smith...
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