Robinsons Bookshop unveils Melbourne Emporium store
Robinsons Bookshop has unveiled its new store in Melbourne’s Emporium shopping complex.
The Emporium store, which began trading on 11 June, is ‘designed as a library in an old mansion—similar to Downton Abbey’, co-owner Susanne Horman told Books+Publishing. ‘As such it creates an atmosphere of drama and history—aspects we want to associate with the Robinsons brand and with books.’
‘The muted lighting built into the bookshelves and old-fashioned pendant lights create a lamp-lit atmosphere, which is a striking contrast to the glitz and glamour of the overall Emporium Melbourne complex. It is a haven of warmth in the middle of a busy city,’ said Horman, adding that library ladders and gold leaf signage will also be installed in the future.
Horman said the response from customers so far has been ‘absolute joy’, with several commenting that ‘they don’t make bookshops like this anymore but I wish they did’.
The store is planning a launch party for the trade in August to coincide with the main launch of the Emporium centre by Baz Luhrmann.
The Emporium store is the fifth Robinsons Bookshop outlet, joining the three Robinsons Bookshops in Frankston, Greensborough and Chadstone and the recently opened comic store, Graus Comix, which is also located in Chadstone.
You can view photos of the new store at Robinsons’ Facebook page here.
Category: Local news