Forty-four percent of New Zealanders enjoy print and ebooks ‘equally’, report finds

8 July 2014 Books+Publishing

A new survey has found that 35% of New Zealanders prefer reading print books, 22% prefer ebooks and 44% prefer ‘both equally’, reports Stuff.co.nz. The survey of a ‘nationally representative’ sample of 1000 New Zealanders was conducted by market research company UMR in June. Those most in favour of ebooks...