HarperCollins US, Ingram and BookShout partner with booksellers for ebook bundling

4 August 2014 Books+Publishing

In the US, HarperCollins, Ingram and ebook platform BookShout are working with 11 independent bookstores to provide bundling of print books and ebooks, said HarperCollins in a statement. Readers who select the bundle option will receive a code to access the digital version of their print book from the BookShout platform. Participating stores will receive promotional displays to make readers aware of the program. The first HarperCollins titles to be selected for the program include The Orchardist (Amanda Coplin), Canada (Richard Ford), The Queen of the Tearling (Erika Johansen), Before I Fall (Lauren Oliver), Beautiful Ruins (Jess Walter) and The Care and Management of Lies (Jacqueline Winspear). ‘This is a good first step in getting our bestselling content into reader’s hands in a way that increases choices for them,’ said HarperCollins chief digital officer Chantal Restivo-Alessi. Ingram chairman and CEO John Ingram said: ‘We know that all of our publishing and retail partners are looking for new solutions, and our goal is always to be on the forefront, serving and providing for them.’ As previously reported by Books+Publishing, BookShout launched its ebook direct sales platform for publishers in October 2013, initially signing up HarperCollins, Wiley and Microsoft. In related news, HarperCollins US recently signed up to an ebook-bundling pilot program with Canadian start-up BitLit.

Category: International news