Samsung ‘Innovation Partner’ at Frankfurt Book Fair
Technology company Samsung is the Innovation Partner at this year’s Frankfurt Book Fair (FBF), which runs from 8-12 October. The collaboration will ‘highlight the convergence of mobile technology and the global publishing industry’, said FBF in a statement. ‘As Samsung continues to embrace new forms of storytelling and evolve the reading experience of millions of users, we think that the publishing industry can profit from this collaboration in many ways,’ said FBF director Juergen Boos. ‘At the same time, we also know that the book trade has a lot to offer the mobile technology sector, especially as an important content provider.’ FBF said that Samsung will be ‘fully integrated’ into the fair and that a high-ranking Samsung executive will deliver a keynote on the subject ‘Getting Beyond the Book: Creating a New Digital Reading Experience with Innovative Mobile Technology’ on 7 October.
Category: International news