PRH to close teen book community

In the UK, Penguin Random House (PRH) has announced that it will close its teen book community Spinebreakers, saying it needs to move to online spaces where ‘our audiences are already present’, reports the Bookseller. The Spinebreakers site was established in 2007 as a place for young people to talk about books and share their own stories. According to the Bookseller, PRH is planning a new strategy to deliver ‘exciting and shareable experiences’ around authors. ‘Capturing the passion of young adults is critically important to us at Penguin Random House,’ said consumer engagement director Layla West. ‘It is vital that we change and evolve as our consumer does.’

Tags: prh

Category: International news