Inside the Australian and New Zealand book industry

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Penguin US launches Cartoon Network imprint

In the US, Penguin Books for Young Readers will launch a Cartoon Network Books imprint in mid-2015, with books tied to shows owned by television company Cartoon Network, reports Publishers Weekly. Penguin already has exclusive rights to children’s books related to Cartoon Network-owned television series, such as ‘Adventure Time’, ‘Regular Show’ and ‘The Amazing World of Gumball’, and will publish books related to ‘Steven Universe’ and ‘Uncle Grandpa’ in 2015. The publishing program currently includes various formats, such as fiction, chapter books, kits and Mad Libs, and the new imprint will allow Cartoon Network creators to work on concepts that may work better in book form than on television. Cartoon Network Enterprises vice-president of consumer products for North America Pete Yoder said the company hopes to publish concepts beyond the ‘traditional licensing strategy’. ‘We’re leveraging publishing not as a licensed item but as a platform for new art or even new shows. This is also a creative way to use publishing as a platform to get the backstories [of on-air shows] out there in new and different forms.’



Category: International news