New research finds majority of young people prefer print

29 September 2014 Books+Publishing

New research from the UK has found that 73% of young people aged 16 to 24 prefer print over digital and audio formats, reports the Bookseller. The Voxburner survey of over 900 young people in the UK found that only 27% of young people prefer ebooks and 31% don’t buy ebooks at all—with price a big factor in their choice. ‘They told us they like to touch books and see the creases in the spine, but for bargain-driven young people the conversion to ebooks will most likely be determined by price,’ said Voxburner director Luke Mitchell. ‘In our research, seventy percent said that £6.99 [A$13] was a reasonable price to pay for a paperback but only ten percent were prepared to pay the same for an ebook.’ When it comes to the preferred method of ereading, the results were fairly evenly split between dedicated ereader (39%), smartphone (37%) and tablet device (36%). The results of the survey were announced at the Bookseller Children’s Conference in London on 25 September.

Category: International news