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UK survey finds cheap ebooks boosts overall reading

A UK survey conducted by market research company Mintel has found that one in four (26%) ebook buyers are reading more because ebooks are cheaper than paperbacks. Among younger ebook readers (aged 16-24) price is an even bigger factor, with over one third (38%) reading more because ebooks are cheaper. Around one third (31%) of ebook buyers said they prefer print books but buy ebooks because they cost less. Approximately a quarter (23%) of book buyers believe that print books cost too much, compared to 16% who said the same about ebooks. Mintel estimates sales of ebooks in the UK will reach £340 million (A$625 million) in 2014, a 12% rise from 2013. Read more about the survey here.

 

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