BookNet Canada reviews impact of literary awards
BookNet Canada has released the results of a survey on the relationship between literary awards and book-buying behaviour. The survey asked Canadian book-buyers how significant award wins or nominations were to their decision to purchase a book, and found that respondents aged 25-34 were the most swayed by a book’s award-winning status, with 47% responding they were ‘greatly’ or ‘somewhat’ affected by award wins or nominations. Respondents aged 55 or older were less likely to be influenced by a book’s nominated or award-winning status, with only 28% ‘moderately’ or ‘very’ impacted. The research also revealed that 44% of male respondents reported being influenced by award nominations or wins, compared to 39% of female respondents, while 40% of respondents did not know if they had purchased a nominated or award-winning book in the past month. Read the full survey results here.
Category: International news