Inside the Australian and New Zealand book industry

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Penguin and Random House merge UK social media

In the UK, Penguin Random House has announced it will use the Penguin brand for its consumer activity across all social media, reports the Bookseller. From 4 July, all consumer-facing news from the Random House YouTube, Twitter, Pinterest, Facebook and SoundCloud were moved to the corresponding Penguin channel. The Random House accounts have been disabled and the Penguin channels will not be rebranded. Consumer engagement director Layla West said the decision was made because Penguin is the biggest social brand of the two. Penguin UK has 913,000 followers on Twitter compared to Random House’s 36,000; 348,238 likes on Facebook compared to 29,770; and 5,391 subscribers on its YouTube channel compared to 263. The company’s websites will still operate separately as Penguin and Random House.

 

Category: International news