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Bertelsmann to increase investments in Brazil, China and India

Multinational media company Bertelsmann, the majority owner of Penguin Random House, has announced it will increase investments in its operations in Brazil, China and India. The company said in a statement that it will expand its existing activities in the areas of TV production, books, magazines and services and ‘step up’ its investments in the education and digital media sectors in these three countries. About 60 Bertelsmann executives from Europe, the US, China, India and Latin America met in New Delhi, India this week to discuss business plans for the three countries. ‘Regional expansion is one of our strategic priorities,’ said Bertelsmann chairman and CEO Thomas Rabe in a statemenet. ‘Brazil, China and India are among the largest economies in the world. In these countries, demographic trends, a growing middle class, and their increasing purchasing power are causing a rapid rise in demand for digital media, services and education. Accordingly, we will massively expand our businesses in all three countries in the years ahead and increase investment here. Our medium-term goal is to generate revenues of around one billion euros [A$1.4 billion] in our growth regions.’



Category: International news