Craig Potton Publishing changes name to Potton & Burton

New Zealand publishing house Craig Potton Publishing has changed its name to Potton & Burton to ‘reflect the increasingly diverse range of New Zealand books’ it publishes.

Robbie Burton, co-owner and publisher of Potton & Burton, said the Craig Potton Publishing imprint had become associated with a narrow range of books, particularly photographic, environmental and outdoor titles. ‘The reality however, is that our publishing programme covers far more—everything from natural history, contemporary issues, art and culture, biography, history and children’s books,’ said Burton.

‘The new name, Potton & Burton, gives us a chance to communicate to the book industry and the wider public that we are totally committed to publishing the widest range of high-quality New Zealand non-fiction, and to not be limited by previous perceptions,’ said Burton.

Craig Potton Publishing was founded by photographer Craig Potton in 1989 and was voted New Zealand Publisher of the Year in 2014. It employs 17 people and is based in Nelson. A new website reflecting the name change is now live.