Penguin Random House relaunches Brightly website for parents

Penguin Random House (PRH) has relaunched its Brightly website to encourage parents to help their children to read, after launching in beta in October 2014. The site contains book recommendations, reading tips, author and illustrator content and seasonal activities, and is designed to be shared on social media channels such as Facebook, Twitter, Pinterest and Instagram, so that it can reach more parents. ‘Brightly aims to provide moms and dads with inspiration and guidance around creating a reading life for their families,’ said PRH in a statement. PRH senior vice-president, consumer marketing development Amanda Close and vice-president and director of partnerships Christine McNamara cofounded Brightly after they ‘discovered that there was an appetite for more lifestyle content for parents that offers sincere and relevant guidance about reading, books, and authors’. The website’s editorial is led by Elizabeth Kotin, formerly of DisneyBaby.com. ‘Our focus is on celebrating and embracing different kinds of readers, kids, and interests. Brightly gives parents insights into which books and authors their children might get excited about and what activities might enhance a family’s experience of reading,’ said Kotin.

Category: International news