Inside the Australian and New Zealand book industry

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‘James Patterson is Missing’ wins best marketing campaign

In the UK, a campaign to promote James Patterson’s work to existing and potential fans has won the adult category at the Best Marketing Campaign of the Year Awards, presented at Nielsen’s BookInsights Conference, reports the Bookseller. The judges described the ‘James Patterson is Missing’ campaign, which invited readers to find out who had ‘kidnapped’ Patterson, as a ‘very creative approach to a tough brief’. A campaign to promote The Lemon Grove by Helen Walsh won the shoestring category, and was praised for repositioning the book for a ‘younger, hipper crowd’ after negative reviews from the original older target audience. The campaign for Danger is Everywhere by David O’Doherty and Chris Judge won the children’s category.

 

Category: International news