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Penguin Random House UK creates Penguin Platform for teen readers

Tuesday, 7 April 2015    Books+Publishing
@booksandpublishing

In the UK, Penguin Random House (PRH) is targeting readers aged 16-19 with content across various social media platforms under the brand Penguin Platform, reports the Bookseller. The publisher will produce teen content for branded spaces on Tumblr, Twitter, YouTube and Instagram, which will be linked with the hashtag #PenguinPlatform. The brand will launch...

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Category: International news