Inside the Australian and New Zealand book industry

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Creative Victoria reopens Marketing Innovation Fund

Creative Victoria has announced it will reopen its Marketing Innovation Fund, offering grants of up to $15,000 to help arts organisations expand their audiences. The program will support up to 75% of the cost of a new marketing campaign or project and aims to take the risk out of marketing initiatives. Creative Victoria (under its previous name of Arts Victoria) ran the fund as a one-off program in 2012 and had provided support for customer relationship management systems, fundraising campaigns, collaborative projects and a regional ‘What’s On’ app. Applications for the program close on 7 May. Read more about the fund here.


Category: In brief